Not Everyone Gets a Trophy: How to Manage Generation Y

by Bruce Tulgan

How can we effectively manage Generation Y? Coddle them. Accommodate them. Give them as much attention as their helicopter parents did (and probably still do). Great advice, huh?

Well, the author has a point: this generation has been over-scheduled and over-parented. As a result, managers will have to engage in the behavior that this generation has grown to expect.

Ridiculous? Yes. Sickening? You got it. Practical? Absolutely.

6/8/09